Our people

Executive Team

Regional Management

Dario Aganovic

CEO & President, West Europe (Interim)

Dario Aganovic

Since I joined the business as CEO in 2022, I’ve been committed to fostering a culture where our people are at the heart of everything we do. I make it a priority to visit all our global offices, so that all our colleagues are connected as one global team with our mission, vision and values. With more than 25 years of experience spanning mechanical engineering, robotics, sales, and healthcare, my diverse background gives me a unique perspective on leadership and innovation.

When I’m not meeting our amazing Hubexo colleagues all over the world, I love diving into British crime series, exploring classic hip-hop, and discovering new vegetarian dishes from around the world.

Joanne Keit

President, UK and Ireland

Joanne Keit

At the helm of Hubexo’s UK & Ireland commercial teams, I ignite a passion for delivering unparalleled customer value. With 16 years of experience, I’m driven by a deep commitment to customer experience, innovation, and growth. My journey through sales, account management, and strategy has always centered on elevating the customer experience. Hubexo is more than just a workplace; it’s a community where we push boundaries and celebrate success together. My vision is to set new industry benchmarks and lead with a spirit of excellence.

Beyond work, you’ll find me paddleboarding or baking, depending on the weather. I also love exploring the UK’s south coast with my Goldendoodle, Ralph, or teaching myself new skills.

Joakim Percival

Chief Product Officer

Joakim Percival

As Chief Product Officer, I’m on a mission to revolutionize the construction industry with cutting-edge products that empower our customers to build smarter and more sustainably. My global journey—from engineering to top-level leadership—has shaped my passion for technology and innovation. I’m particularly focused on helping the construction ecosystem tackle its sustainability challenges, driving real, impactful change through our products. Hubexo offers a unique platform to make this vision a reality, and I’m excited to be part of it.  

Outside of work, I consider myself a collector of experiences; traveling, and anything science or fantasy related in books, movies, TV or video games. Being a father of two is also a great experience of course, mostly.

Lars Ryding

Chief Operating Officer

Lars Ryding

As Chief Operating Officer, I lead our teams in Tech Delivery, Research and Technical Content, Solution Architecture, and Group IT, all in the pursuit of operational excellence. With 25 years of experience in IT leadership across the pharmaceutical and MedTech industries, I’m passionate about harnessing global talent to create state-of-the-art software solutions driven by deep customer insights. My goal is to combine our collective strengths to develop solutions that truly make a difference.

Outside of work, I enjoy quality time with my wife and three children, especially at our summer house on Öland. You might also find me running, skiing, or riding my motorcycle.

Miguel Sobral

Chief Strategy Officer

Miguel Sobral

As Chief Strategy Officer, I’m at the forefront of Hubexo’s strategic direction, turning bold visions into reality through transformative growth initiatives. My background in B2B and B2G SaaS fuels my passion for driving innovation and leading the charge in the construction industry’s digital revolution. My goal is to position Hubexo as an unstoppable force globally. I’m particularly excited about the opportunity to consolidate our market presence and expand our solutions portfolio through strategic partnerships and acquisitions.  

Outside the office, you can find me sailing the seas, experimenting with Mediterranean cuisine, or sharpening my skills on the padel court.

Helen Frame

VP, Specification & Product Information

As VP of Product at Hubexo, I lead the vision, strategy, and delivery of products across our global portfolio for Specification and Product Information. My focus is on ensuring everything we create aligns with business goals and delivers real value to our customers.

I played a key role in transitioning NBS products into modern SaaS offerings, including NBS Chorus and Source, helping to redefine how the construction industry works with specification and product information.

Before joining NBS, I spent over a decade at Sage, managing multi-channel product portfolios with revenues exceeding £20 million. My experience spans B2B software, go-to-market strategy, and large-scale product leadership.

Outside of work, you’ll most likely find me out on a run or enjoying time with my family -preferably both.

Stephen Hamil

Innovation Director

As Innovation Director at Hubexo, I work on all major software developments, helping to shape the future of our products and services. I first started working on NBS products in 1999 and have been involved in all the major NBS software developments since.

I was project lead for the UK Government’s digital plan of work and the classification ‘pillar’ of the Level 2 BIM framework. I’ve also contributed to the development of UK Building Regulations and participated in European and British Standards committees, helping to drive innovation and best practice across the industry.

Outside of work, I’m a keen runner, competing at club level in races ranging from 1500m up to marathons.

Phil Scott

VP, Technology Delivery

I am the VP of Technology Delivery at Hubexo where I lead Software Engineering teams dispersed around the world. My focus involves building the environment for high performing teams to thrive. We build leading SaaS solutions for the construction industry.

My experience in private equity, and public organisations mixed with Quality Assurance & Software Engineering skills means I am well placed to optimise practices and pre-empt problems to help teams align to deliver commercial & strategic objectives.

Beyond professional life I found my passion for overcoming problems and challenges by setting up my holiday rental business and hiking the world’s biggest mountains in Asia, Europe, and South America.

Gareth Morgan

VP, Sales Retention

As Vice President of Retention at Hubexo, I help architects, specifiers, and construction professionals discover smarter, more efficient ways to work through NBS.

With over 20 years of experience in sales and a strong background in the construction industry, I’ve progressed through roles from Field Account Manager to Sales Director — always focused on building strong relationships, solving real-world challenges, and helping customers maximise the value of innovative specification tools.

I’m known for a consultative, down-to-earth approach, and I’m passionate about ensuring our customers get real, lasting value from the solutions we offer.

Louise Urwin

People and Culture Manager

As People & Culture Manager for the UK and Ireland at Hubexo, I’m proud to lead a fantastic team and provide leadership support to colleagues across the region.

With over 20 years of experience in People & Culture roles, I was excited to join Hubexo and take on the opportunity to drive the People agenda, build our UKI Talent Team, and champion our values. Since joining seven months ago, I’ve helped launch our first Ethics Committee — a safe space for colleagues to raise concerns – and expanded our Talent Team to now support North East Europe, something I’m incredibly proud of.

I’m deeply passionate about creating an exceptional employee experience. Our people are the heart of our business and its greatest asset. At Hubexo, I’m committed to fostering a culture where every individual feels valued, inspired, and empowered to succeed.

Outside of work, I enjoy reading, walking my dogs, and cooking. Most weekends you’ll find me spending time with my two sons – often cheering on our local ice hockey club, the Whitley Warriors.

Paul Davison

VP, Information Technology

As VP of IT at Hubexo, I lead strategic initiatives that transform legacy systems into unified, scalable technology platforms. I oversee global integration of CRM, ERP, and Microsoft solutions to improve efficiency, while championing innovation through AI, predictive analytics, and automation to drive faster decision-making.

With over 25 years’ experience across sectors including oil and gas, heavy industry, finance, telecommunications, and construction, I’ve worked alongside incredible teams on projects that deliver real impact. Career highlights include building highly motivated IT teams and delivering secure mobile voice integration for a Tier-1 bank during the pandemic.

I’m passionate about mentorship and supporting emerging IT talent, and I stay continuously curious about the future of technology. Outside of work, I enjoy greenlaning and touring across the UK with my two sons — both avid motocross riders who’ve got me into the sport too.

Dave Thompson

VP, Sales, Retention

As VP of Retention for the Glenigan brand I hold strategic responsibility for driving customer retention and the growth of our renewal portfolio, ensuring we deliver sustained value and fulfil our “forever promise” to clients. I lead our Account Management and Client Services teams, aligning their performance to business goals and maintaining consistently high standards of client engagement. I also oversee the development and governance of key commercial partnerships and strategic accounts.

My current role at Hubexo stands out as a career highlight. The collaborative, supportive culture here – combined with a shared drive for success – makes it a fantastic environment to lead in. I’m proud to work with a team that consistently goes the extra mile, achieving six consecutive years of sustained year-on-year growth in client retention.

Outside of work, I enjoy spending quality time with my wife and two children, slow-cooking on the Big Green Egg, and taking our annual family trips to Jersey and Puglia. I’m also a lifelong fan of classic house music, with a passion for mixing and DJing that’s still going strong in my late forties.

Jane Hibbert

VP, Tech Content

As VP of Tech Content at Hubexo, I’m responsible for the global delivery of technical content across specification and product information. I focus on supporting specification writers and product manufacturers worldwide, improving how products are sourced, identified, and specified. I also lead initiatives to ensure product data – from performance characteristics to sustainability credentials — is accurate, accessible, and regionally aligned.

Over my 14 years in the business, I’ve helped launch NBS Source and the NBS National BIM Library, contributed to the NBS BIM Object Standard, and was honoured as a Top Tech Talent Under 30 by North East Times. I’m passionate about mentoring emerging talent through initiatives like The Girls’ Network and promoting diversity in the industry.

Driven by a commitment to advancing the digital transformation of construction, I believe in the power of accurate information to improve safety, performance, and sustainability. Supporting our customers with specialist insight and fostering innovation remain at the core of my work.

Matthew Crowe

VP, Sales, Product Information